PainCare Holdings Reveals Planned New Business Initiative of Integrated Pain Solutions

ORLANDO, Fla. -- PainCare Holdings, Inc. announces a planned new business initiative centered on creating a new industry paradigm in the delivery of state-of-the-art, pain-focused, medical care and payer administration. Specifically, PainCare will form a new wholly-owned subsidiary to be named Integrated Pain Solutions (IPS). Leveraging PainCare's centralized and specialized knowledge base of advanced pain diagnostics, interventional pain management and functional restoration procedures and solutions, IPS will develop, administer and track the outcome of proprietary, evidenced-based, clinical pathways for the management of acute or chronic pain. This clinical criteria will serve as the basis for the delivery of quality care by highly credentialed, multi-disciplined provider networks contracted and managed by IPS in select U.S. markets.

Upon establishing each regionalized provider network, IPS will contract with third-party payers, including insurance carriers, self-insured employers and large trade unions, among other similar groups, to provide utilization management services, specialized case management and prospective and concurrent risk assessment of patients requiring pain-related care and treatment. Further, IPS will endeavor to ultimately establish "Pain Centers of Excellence" in its primary service markets where it will centralize care addressing interventional pain management, functional restoration and behavioral health. PainCare expects to launch commercial operations of IPS late in the first quarter of 2007, following the necessary corporate set-up and development efforts required to activate the first provider network.

Randy Lubinsky, CEO of PainCare, stated, "The changes that have taken place in healthcare over the past 10 years make it imperative that payers support the movement to an evidenced-based, pay-for-performance model. By permitting PainCare and its pain specialists to be the gatekeepers to patient care administration, utilizing our Network data gathering capabilities to enable care providers to make sound treatment decisions, we believe that we can empower patients, providers and payers with a stronger, more cost-efficient and much more stable system of care delivery."

"With the treatment of pain-related injuries and conditions costing payers and employers an estimated $100 billion each year in the U.S. alone, there is a significant opportunity for PainCare to play a pioneering role in helping third party payers to control costs without compromising the quality and effectiveness of patient care. Through Integrated Pain Solutions, PainCare intends to take the lead in effecting a 'continuum of excellence' in the pain industry, helping to further define PainCare as the noted leader in the space. We are very excited about this new business initiative and have high expectations that it will contribute to PainCare's growth in 2007 and beyond," concluded Lubinsky.

PainCare Holdings, Inc. is a leading provider of pain-focused medical and surgical solutions and services.

Source: PainCare Holdings, Inc.

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